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  • Founded Date June 23, 1927
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6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and sense that companies understand them as individuals. So how can employers stand out from the crowd? Employers should be proactive in their technique to attracting prospects, and recruitment marketing is the service

Recruitment marketing is a reasonably brand-new way to attract candidates, both passive and active, to your business. It involves adopting the exact same principals and methods used by marketing to attract prospects and increase brand awareness. Some examples of marketing practises now being utilised by HR teams include: lead generation, SEO, guerrilla marketing, social advertising, customised candidate journey and material production.

According to SHRM, job business that incorporate recruitment marketing into their hiring method can produce three times more applicant leads than those who don’t – leading a 100% higher close rate on applicants. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can save business approximately 40% on total skill expenses. On top of these savings, recruitment marketing boosts company brand and draws in an approximated 50% more certified candidates.

It’s extraordinary to see how a deep understanding of your prospects can cause projects that inspire them to take action. We’ve put together a list of six of our preferred creative recruitment projects that you can take motivation from for your next recruitment marketing project. These projects pushed the borders of traditional job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most proficient salespeople in the company, Ogilvy, one of the worlds most popular marketing firms, job ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in mix with their YouTube channel. Here they welcomed the potential prospects to film themselves selling a brick. The prize? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A terrific advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard approach of recruitment marketing projects.

They are a fantastic method to attract enthusiastic candidates along with functioning as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 confusing signboard. This marketing campaign was an excellent for Google and earned high appreciation online within mathematical and engineering forums – even before Google was called the brains behind the operation.

The signboard, put in Silicon Valley, job presented a complex mathematical formula to passers-by and challenged those who thought they were smart enough to solve it. Once solved, the equation revealed a website URL (www.7427466391.com) that the solver should check out.

Those smart sufficient to resolve the signboard puzzle were provided one final puzzle as soon as on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re happy you’re here. Something we learned while building Google is that it’s simpler to find what you’re looking for if it comes trying to find you. What we’re looking for are the very best engineers in the world. And here you are.”

The signboard was an interesting way to draw in a few of the smartest minds to Google. Google organized this candidate pool into enthusiastic ‘problem solvers’ – an extremely esteemed skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of employing 100 employees. To fill this high number of positions, they had to think big. IKEA’s outside package thinking resulted in a great “inside the box” service.

IKEA decided to target those who they knew already enjoyed IKEA by putting ‘career instructions’ inside package of IKEA items for customers to discover upon opening their item. The directions mirrored their popular assembly guidelines, advising clients on how to “assemble your future”.

The project was a big success, and customers loved it. Countless customers used, and IKEA employed 280

staff members who appreciated the IKEA brand. The factor for the success of the campaign was not just down to its creativity however likewise due to the fact that it spoke with IKEA’s existing brand name ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project successfully linked with prospects in a personalised method, in their own homes simply as they’re concentrated on assembling their brand-new furnishings.

Volkswagen: A Hidden Message

When Volkswagen had to employ gifted mechanics, they carefully thought about where this target market hung out so that they could communicate their recruitment message efficiently.

Volkswagen chose on an apparent but uncommon positioning, the undercarriage of cars in need of repair. Volkswagen intentionally distributed faulty vehicles with the message hidden beneath to service centres across Germany in anticipation of attracting skilled staff members.

Volkswagens project was a terrific success, and they worked with numerous skilled mechanics while validating themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to draw in enthusiastic trainees to their company. They reached students by going to the one place ensured to have trainees around, schools at a number of Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out “We’re looking for students who aren’t pleased with simply any service. www.McKinsey.ch.”

The project’s goal was to pre-filter candidates by bring in those that aren’t satisfied with simply any service and wonder innovators. The pencil twisted the guidelines of marketing, and it’s simple message resonated with many, resulting in premium graduate hires at McKinsey.

Just like this pencil, recruitment marketing campaigns do not need to be pricey, and business can state a lot in just an easy statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, and they publish content twice a day – often more. They share material that potential employees can connect to and feel influenced by, such as private employees accomplishments, days in the life of an employee and basic daily updates from across the Marriott network.

Marriott wants to convey a sense of personalisation with their careers page so that potential employees can construct a genuine connection with the brand name. They accomplish this by enabling called workers to answer any questions on the professions page from the company profile. Marriot likewise uses a chat service to those seeking to find out more about life at the company and suggestions on how they can effectively request a position.

Marriotts method shows you do not need extraordinary out of package believing to link with candidates. There are a myriad of methods your business can approach your recruitment campaign. Marriott’s technique is basic, and any business can imitate this approach and accomplish the very same success. Have a designated location where you share insights on life at your business and most importantly, listen to potential prospects and react to their questions promptly and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the finest experience possible and you have time to focus on what matters, your individuals. Learn more about us here.