Describe your professional background.
My professional background is in commodity trading, and I see the real benefits of agriculture-specific remote sensing for the P/L accounts of traders. Commodity trading is about managing the price risk in selling and buying of underlying commodities, based on supply and demand, while hedging or locking in all variables. Anticipating shifts in trade flows early on due to production concerns or quality problems can create an advantage over the competition and allow traders to cover their position ahead of the crowd or, similarly, justify later coverage with much better results than the competition.
Being fluent in a dozen languages and open-minded helps me open doors. I don’t shy away from a challenge. After almost a decade of trading grains at Glencore in Rotterdam, I have learned to live and trade grains in the Middle East, and now I work in a data-driven environment, which stimulates me to continue learning and growing personally.
What’s your current position, and what do you do?
My current position is Senior Account Executive. Knowing everyday traders’ challenges allows me to better explain the value of our reliable and easy-to-operate tool that not only gives traders valuable insights for the supply side of the equation, but by doing so, allows them to concentrate on other trading factors to better manage price risks, and leverage opportunities.
Why EarthDaily Agro? Or What sets EarthDaily Agro apart?
My first encounter with EarthDaily Agro was in my early trader trainee days back in the end of the nineties. It was then called Geosys and it was a pioneer of satellite imagery for ag use. It was novel, it was exciting, and a couple of decennia down the road it still is.
What accomplishment during your time at EarthDaily Agro are you most proud of?
I am quite new in the company, and my achievements are ‘work-in-progress’. But I have brought new companies on board and developed new angles to build on sustainable innovative agriculture, and I am proud of it.
Describe your values and how they inform your career.
Why do you like your job? What do you find most interesting?
The humanitarian efforts of EarthDaily Agro in Ukraine are close to my heart. EarthDaily Agro launched a platform to support Ukrainian farmers in war-torn areas to maintain their business operations, their livelihood, and to restore their farms. We are what we do. We all come from a business mindset and like to think in concepts of priorities, outcomes, scale, making a difference, etc.
What do you think of the EarthDaily Constellation arrival?
EarthDaily Agro has been in business for 35 years, and our team continuously works hard to further improve the quality of information by investing in a new constellation of low-earth-orbit satellites with 22 spectral bands and daily revisiting. This will enable even better analysis of what’s going on with a crop at any given time. As fascinating as it might be, it is also highly practical. At times of dramatic climatic changes, it is invaluable to have timely and reliable information with immediate access to an extensive database for historical insights for better decision-making. And this, in a nutshell, is what we provide.
What perspectives will open for you within the framework of your work?
Apart from learning new things and developing new skills, I have the opportunity to work on promoting the conservation and sustainable management of natural resources and make my modest contribution to help maintain the conditions under which humans and nature can exist in harmony today and tomorrow.
What are you passionate about outside of work?
I like to travel and see new things, but I also to spend time with my family, cuddle up on the sofa with the kids, our cats and our dog and enjoy a family movie, or listen to music.